Samsung USA have used the same theme as the commercial for the Galaxy S2 for the Galaxy S3, however instead of promoting the upcoming arrival of the Samsung smartphone the company is pointing out that it has been available since July. Watch the advertisement here.
As opposed to most campaigns which subtlety compare other products unfavorably against their own, Samsung have openly made fun of the 'Apple junkies' who will line up for the brands next big thing. Like in the previous campaign for the S2, the commercial begins with people waiting in lines for hours for the arrival of the iPhone 5 at various Apple stores across America. With 10 hours to go they spot people using various features and applications on the Galaxy S3 which they then try to compare to the upcoming iPhone.
The advertisement promotes the Samsung Galaxy S3's unique features such as the larger screen, 4G availability, file and music sharing, and characterizes the iPhone is used by the older generations when one man in the line is actually saving the spot for his parents.
The controversial commercial for the S3 has been extremely popular worldwide, has been viewed on You Tube over 16 800 000 times. No matter if the viewer is an iPhone user or a GS3 user, the advertisement is humorous to both parties.
As opposed to most campaigns which subtlety compare other products unfavorably against their own, Samsung have openly made fun of the 'Apple junkies' who will line up for the brands next big thing. Like in the previous campaign for the S2, the commercial begins with people waiting in lines for hours for the arrival of the iPhone 5 at various Apple stores across America. With 10 hours to go they spot people using various features and applications on the Galaxy S3 which they then try to compare to the upcoming iPhone.
The advertisement promotes the Samsung Galaxy S3's unique features such as the larger screen, 4G availability, file and music sharing, and characterizes the iPhone is used by the older generations when one man in the line is actually saving the spot for his parents.
The controversial commercial for the S3 has been extremely popular worldwide, has been viewed on You Tube over 16 800 000 times. No matter if the viewer is an iPhone user or a GS3 user, the advertisement is humorous to both parties.
BIBLIOGRAPHY
Lucy Kinder, 18th September 2012. Samsung Mocks iPhone 5 in Ad Campaign
<http://www.telegraph.co.uk/technology/samsung/9549898/Samsung-mocks-iPhone-5-in-adcampaign.html>
Samsung USA, September 2012. The Next Big Thing, is Already Here- Samsung Galaxy S3
<http://www.youtube.com/watch?v=nf5-Prx19ZM>
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