The campaign for the Samsung Galaxy SII was launched in retaliation to the upcoming unveiling of the iPhone 4s in November last year. It pokes fun at the many thousands of people worldwide who lined up to purchase the new iPhone. Both smartphones were released to the public late 2011 and caused global excitement.
The commercial introduces the new Galaxy as the main competitor to the iPhone, and presents the features and benefits of owning one of these over the iPhone.
BIBLIOGRAPHY
Samsung USA, November 2011. The Next Big Thing- Samsung Galaxy SII
<http://www.youtube.com/watch?v=X4VHzNEWIqA&feature=relmfu>
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