Galaxy SIII Campaign: Success or Failure?

One way to measure the the effectiveness of an IMC is to measure the total effects of the marketing communications. However as many campaigns have unique characteristics, there is no fool proof way to measure the effectiveness efficiently.
(Belch, 2012)

An indication that leads me to conclude that this campaign was indeed a success is the rising popularity of the Samsung Galaxy S3. According to News.com, the Galaxy SIII overtook the Apple iPhone 4S in the third quarter giving the South Korean firm the world's bestselling smartphone model for the first time. "Samsung have sold 18 million Galaxy S3 phones while Apple have sold 16.2 million iPhone 4S and 6 million iPhone 5 since being released in September.

BIBLIOGRAPHY

Belch, G, Belch, M, Kerr, G, Powell, I. 2012. Advertising; An Integrated Marketing Communication Perspective. McGraw-Hill Australia, North Ryde, NSW.

News.com.au. 10 November 2012. Samsung Galaxy S3 'Bestselling Smartphone'.
<http://www.news.com.au/business/breaking-news/samsung-galaxy-s3-bestselling-smartphone/story-e6frfkur-1226514127919>